Luxury Clothing in Africa

For centuries, unfinished materials for clothing-silk, cotton, skins, etc.-have been sold and shipped from Africa to Western fashion capitals such as London, Paris, and New York. On the other hand, a small number of ready-to-wear, cheap shoes and second-hand clothes return to Africa. at significantly higher prices or as charitable donations.

Luxury in Africa

The rise of the middle class in many African countries, especially in South Africa, Nigeria and Kenya, has created a demand for luxury goods, both genuine luxury brands and counterfeit products.

Trademarks Gucci Ralph Lauren, Lacoste , Versace, Chanel , Louis Vuitton , Dolce. Victoria’s Secret and Fendi occupy 10% of the ranking of the 100 most admired brands in Africa.